Real Ingredients. That's it.

Lior Lewensztain, MD, MBA

About the Founder

That's it.® was founded in Los Angeles in 2012 by Dr. Lior Lewensztain. During medical school, Lewensztain determined that only one-third of Americans consume the fruit they need in their daily diet, and he became determined to improve this statistic. Lewensztain became passionate about plant-based food as preventative medicine, and in helping people on a large scale by creating portable, convenient snacking options made with simple, minimal ingredients.

Our Pillars

We only use natural, non-GMO fruit in our goal to make eating healthy snacks easy and stress-free.

FREE FROM TOP 12 ALLERGENS

That's it. snacks do not contain nuts (except for coconut).

CERTIFIED GLUTEN FREE GFCO.ORG

That's it. snacks are certified to be glueten free.

PLANT BASED
    • All That’s it. snacks are completely vegan and plant-based

Our Products

Blueberry and Strawberry fruit bar

These Fruit Bars are made from 100% real fruit with no preservatives, added sugar, concentrates or purees.

Mini Mango bar

These are just like our Fruit Bars, but in mini form! Great for kids lunches or a quick and easy snack on-the-go.

Fig and Blueberry probiotic bars

Our Probiotic Fruit Bars are great for boosting your immune system and gut health.

 

Sweet Cinnamon Crunchables

Our Crunchables are made from dried apples + pumpkin seeds, and come in 3 exciting flavors.

Vanilla and Chocolate Kick bars

Our Kick coffee energy bars has as much caffeine as a cup of coffee.

Banana Truffles

Our Truffles are hand-dipped in dark chocolate and are a clean, healthy treat.

Sweet Cinnamon Crunchables

Our Crunchables are made from dried apples + pumpkin seeds, and come in 3 exciting flavors.

Vanilla and Chocolate Kick bars

Our Kick coffee energy bars has as much caffeine as a cup of coffee.

Banana Truffles

Our truffles are hand-dipped in darkchocolate and are a clean, healthy treat.

Mini Mango bar

These are just like our Fruit Bars, but in mini form! Great for kids lunches or a quick and easy snack on-the-go

Blueberry and Strawberry fruit bar

These Fruit Bars are made from 100% real fruit with no preservatives, added sugar, concentrates or purees.

Fig and Blueberry probiotic bars

Our Probiotic Fruit Bars are great for boosting your immune system and gut health.