Fall Race Season Is Here: Fuel Your Miles With Real Fruit

Written by That’s it. Editorial Team | October 2026

Fall race season is officially here. From local 5Ks to some of the biggest marathons of the year, October is packed with opportunities to lace up, hit the course, and celebrate every mile. Whether you’re chasing a personal best, running your first race, joining friends and family for a fun 5K, or cheering from the sidelines, fall race days are all about getting out, moving, and enjoying the experience.

With early starts, busy race villages, and plenty of miles ahead, having convenient snacks on hand can make the day a little easier.

Real Fruit Snacks for Race Day

Race days can be long, and having a few familiar snacks within reach can help you stay ready for whatever the day brings. Whether you’re heading to the starting line, walking around the race village, cheering from the sidelines, or winding down after the finish, simple options are always good to have on hand.

That’s it. makes real fruit easy to take along. Mini Fruit Bars are compact, convenient, and made with just two ingredients, fruit and fruit. Pack a couple in your running belt for when you're ready for a snack. 

What to Eat Before a Race

Race morning is not the time to reinvent your routine. Stick with foods you know work for you, give yourself enough time to eat before the start, and keep sipping water as you get ready to go.

For longer distances, follow the fueling and hydration plan you’ve practiced during training. Every runner is different, so pay attention to what works for your body and your race distance.

Refuel After the Finish Line

Crossing the finish line is worth celebrating, but don’t forget about recovery. After a race, your body needs carbohydrates, protein, and fluids to help replenish what you used along the way. Research suggests that adequate amounts of plant-based protein can help support recovery after exercise. 

That’s it. Fruitola Fruit Granola has 16g of plant-based protein per bowl, along with carbs and fiber from fruit. Enjoy it over yogurt or grab a handful straight from the bag on the ride home. 

And of course, give yourself some time to rest. Whether you ran a 5K or a full marathon, recovery is part of the race-day experience too.

Find That’s it. at Fall Running Events

October is full of opportunities to get moving, and That’s it. will be joining runners at events across the country. Meet us at the finish line and refuel with Mini Fruit Bars, Fiber Fun Size, Fruit Bars and Fruit Crunchables. Look for us at these upcoming events:

📍 Medtronic Twin Cities Marathon Weekend | Minneapolis & Saint Paul, MN | October 2–4
📍 Diplo’s Run Club Chicago | Chicago, IL | October 3
📍 2XU Long Beach Marathon & Half Marathon | Long Beach, CA | October 10–11
📍 Bank of America Chicago Marathon | Chicago, IL | October 11
📍 Diplo’s Run Club San Francisco | San Francisco, CA | October 18
📍 Diplo’s Run Club New York | New York, NY | October 24

From crisp fall mornings to finish-line celebrations, October is a great time to get outside, get moving, and enjoy race season. Wherever your race takes you, keep your fueling routine simple, stick with what works for you, and enjoy every mile.

See you at the finish line! This is How We Fuel.