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Toddler in Apple Orchard holding That's it. Fruit Crunchables

Why Healthy Snacking Should Start in Toddlerhood (and What Most Parents Overlook)

Healthy habits start early—and they start with what you put in your cart. By offering snacks that are clean, transparent, and actually made with real...

Organic Fruit Crunchables, Now Available at Walmart Nationwide

Say goodbye to confusing labels and ultra-processed toddler snacks—That’s it. is disrupting the toddler aisle with Organic Fruit Crunchables, made with 100% real fruit and just 1–2...

Podcast Interview with our Founder & CEO, Dr. Lior Lewensztain

We are thrilled to share an exciting podcast episode featuring our founder and CEO, Dr. Lior Lewensztain! Lior recently joined host Ben Weiss for a...

13 Reasons to Celebrate 13 Years of That’s it.

As we mark 13 years of delivering simple, clean, and real fruit snacks to people everywhere, we're reflecting on the journey that got us here....

That’s it.: The No B.S. Fruit Bar

Originally posted on That’s it.: The No B.S. Fruit Bar - WTFork Authored by Stefanie Sacks, MS, CNS, CDN ...

That's it. Brings Clean Energy to College Campuses: Supporting Students with Healthy Snacks

This fall, we hit the road to help college students find better snack options by bringing our Organic Energy Bars directly to campuses across the country....

Cosplay, Competition, and That’s it. Energy Bars: Highlights from LA Comic Con 2024

LA Comic-Con 2024 was an unforgettable experience, and we had an absolute blast connecting with everyone in the Gaming Hall! From passionate gamers to comic...

TwitchCon 2024 attendees holding That's it. Energy Bars

TwitchCon 2024: Clean Caffeine, Real Fruit, and Big Vibes

TwitchCon 2024 was nothing short of epic, and we were right where we belonged—right in the action!

Pumpkin on porch, with That's it minis in it.

Simple Tips For an Allergy-Friendly Halloween

Halloween is around the corner, and while kids are busy choosing their costumes, parents of children with food allergies might be feeling some real...

Catch Katie Eshuys on The Produce Moms Podcast! 🍎

That’s it. President, Katie Eshuys, was recently a guest on The Produce Moms podcast! Tune in to hear her chat about our mission to...

Game Changing Snacks

Discover That’s it. Energy Bars, Designed Specially for Gamers Staying in tune with our customers' cravings is our top priority. We recently conducted a survey...

Recipe: Apple Cinnamon Granola

Give this granola a try on top of your favorite non-dairy or Greek yogurt for a quick breakfast, or enjoy it straight out of...

Fall in Love with this Apple Cinnamon Edible Cookie Dough

recipes

Apple Cinnamon Edible Cookie Dough This safe to eat cookie dough combines the warm fall flavors with the pure joy of eating cookie dough straight...

Frozen Yogurt Bark Recipe

recipes

Frozen Yogurt Bark Simple, refreshing and quick to make, this frozen yogurt bark is the perfect summer treat! Ingredients: That's it. Mini Fruit Bars 3 cups...

Snack Idea: Rainbow Fruit Board

recipes

Rainbow Fruit Board Paint your plate with the colors of the rainbow! We've gathered some inspo for your next snacking situation. Ingredient Ideas: That's it....

Gluten-Free Pineapple Cake

recipes

Gluten-Free Pineapple Cake Take your tastebuds on vacation with this cake made with our Apple + Pineapple Fruit Bars, and just four other ingredients! Ingredients: Crust 6...

That's it. Guide to The Benefits of Probiotics

Have you ever asked, "what actually are probiotics?" Well, we've got answers and insight into the many health benefits of probiotics! You may have noticed...

Mini Fruit Bar Sandwiches Part II

recipes

The Star of Snacktime Returns! The FruitFam loved this snack hack so much, we had to bring it back. Enjoy these newest craveworthy combos, all...

Euphoria-Inspired Mini Fruit Bars

recipes

Euphoria, the show that had EVERYONE hooked, may be on a break for now, but we thought we’d keep the party going by sharing this...

Fun Facts About Figs

They say good things come in small packages, and that rings especially true for the mighty fig. Take in some fun facts on figs...

Simple Tips For an Allergy-Friendly Halloween

Working Towards An Allergy-Friendly Halloween? Brenna Wallace, RDN has some important tips for keeping your trick-or-treaters allergy-safe.Halloween is here and it is the spookiest time...

Mini Fruit Bar Sandwiches

recipes

Elevate your snack game with this easy recipe! Simply take your favorite spreads and toppings, and combine them with your favorite Mini Fruit Bar to...