Podcast Interview with our Founder & CEO, Dr. Lior Lewensztain

Elizabeth Pigg ·

 

We are thrilled to share an exciting podcast episode featuring our founder and CEO, Dr. Lior Lewensztain! Lior recently joined host Ben Weiss for a candid conversation about how That’s it. began, the challenges and rewards of building a mission-driven brand, and what’s next for the company.

To set the stage, here’s what Ben Weiss had to say:

"Lior took his medicine background and set out to solve the problem of people loving fruit but not being able to consume it conveniently! There are various protein bars—the format is enjoyed—but why can't we have other necessities like this? That question led to the incredible brand today that is still only a couple of ingredients with a sophisticated process to make fruit bars!”

That’s it. is an important company in the current snack/food space as it provides a healthy yet fun and tasty alternative, truly striving to retain as much of the original fruit nutrients as it can while having an enjoyable format. This is a major part of the reason Lior founded the company and is a huge motivator for him and the team."

Whether you’re curious about the origins of That’s it. or want to hear from an entrepreneur who is truly passionate about solving real problems in the food space, this episode is one you don’t want to miss.