Written by That's it. Editorial Team | September 2026
Real Fruit, Real Miles: A Simpler Way to Snack on Race Day
Race day comes with a lot of moving parts: the early alarm, finding parking, pinning on a bib, meeting up with friends and waiting for the start. Snacks shouldn't be one more thing to overthink.
Whether the day involves a 5K, a long bike ride, a muddy obstacle course or a spot on the sidelines with a cowbell, real fruit is an easy way to bring something familiar and delicious along for the ride.
Real Food, Real Simple
Carbohydrates are fuel for a moving body, and fruit is one of the simplest ways to get them without turning race week into a science project.
That's it. Mini Fruit Bars are made with fruit + fruit, and Organic Fruit Crunchables bring 100% real fruit in a light, crispy form. Both are made with no added sugar, so the ingredient list stays short enough to skip reading twice.
One strategy works for most race days: pack a couple of options and decide what sounds good once there. Minis are easy for a few bites of something chewy and fruity, and Fruit Crunchables are there when the mood calls for crunch. Race days have a way of running long, so an extra snack rarely goes to waste.
Don't Forget the Cheer Squad
Not wearing a bib? Snacks are still deserved.
Spectators put in work too. There's the early wake-up, the strategic sign placement, the sprint from Mile 3 to Mile 8 to catch a runner twice, and the serious job of cheering louder than everyone else.
For a race-day bag built for the whole family, Minis are easy to hand out between cowbell duty, and Fruit Crunchables give everyone something to munch on while waiting for a familiar face to come around the corner. Call it fuel for enthusiastic cheering.
Find That's it. at the Finish Line
Crossing a finish line, whether it took 20 minutes or all morning, is worth celebrating. So is a first bike ride, a muddy obstacle cleared, or simply showing up for something that sounded like a good idea three months ago.
This September, That's it. is popping up at finish lines across the country with Minis and Fruit Crunchables made with 100% real fruit. Keep an eye out and come say hi.
📍REVEL Big Cottonwood Marathon & Half Marathon September 12 Salt Lake City, UT
📍Santa Monica Classic 10K & 5K September 13 Santa Monica, CA
📍Muddy Princess Boston September 20 Boston, MA
📍Bike MS: City to Shore Ride September 26 to 27 Cherry Hill, NJ to Ocean City, NJ
From a downhill marathon in the Utah mountains to a muddy 5K outside Boston and a two-day ride to the Jersey Shore, September is one seriously snackable month.
Wherever the next starting line is, bring water, bring people, and bring something made with real fruit.
See everyone at the finish line! This is How We Fuel.
