The Fiber from Fruit MVP You Already Know and Love
It’s National Apple Month, and apples deserve the spotlight. They’re familiar, easy to snack on, and quietly one of the most powerful foods in the pantry. If you’re trying to build healthier routines without overcomplicating it, apples are a great place to start because they deliver something most of us need: more fiber from fruit.
A medium apple contains about 4–5 grams of fiber, which is one reason apples have stayed a go-to snack for generations. They’re naturally sweet, portable, and satisfying in a way that feels effortless. Apples also bring both soluble and insoluble fiber from fruit, a helpful combination that supports digestion and can help you feel full and steady between meals.
They’re refreshing for another reason, too: apples are about 85% water, which explains that crisp, juicy bite. It’s one of the rare snacks that feels light and hydrating, but still delivers real substance, especially when you’re leaning into fiber from fruit as an everyday habit.
If there’s one Apple Month tip worth keeping, it’s this: keep the peel on. Most of an apple’s antioxidants and a big share of its fiber from fruit are found in the skin. When you keep the peel, you keep more of what makes apples such a smart snack in the first place.
And if you ever get bored with apples, it’s not the apple’s fault. There are 7,500+ apple varieties worldwide, from sweet and crisp to tart and snappy. Honeycrisp, Fuji, Pink Lady, Granny Smith, plus thousands more. No matter what your favorite is, you’re still getting that simple, real fiber from fruit that makes apples such a reliable staple.
At That’s it., apples are at the heart of what we make for exactly these reasons. Every That’s it. Fruit Bar contains one whole apple, which is why they’re such an easy way to build a regular fiber from fruit routine, no pun intended! Apples also show up across our lineup in other ways: all our Crunchables include apples, and all our snacks contain 2–5g of fiber from fruit, making it simple to find a snack that fits your day, whether you’re packing a lunchbox, stocking the pantry, or grabbing something quick between meetings.
Apple Month is a reminder that healthy habits do not have to be complicated. Sometimes the simplest snack really is the smartest snack, especially when it’s powered by fiber from fruit. Real ingredients. Real benefits. Real apple energy.
