National Apple Month
The Fiber from Fruit MVP You Already Know and Love It’s National Apple Month, and apples deserve the spotlight. They’re familiar, easy to snack on,...
Read moreThat's it. Blog
Snacking Trends Unwrapped: Back to Real
If snacking has felt a little complicated lately, 2026 is offering a reset. We surveyed 1,000 U.S. consumers, 1,000 parents of young children, and 135...
Read more
Fiber From Fruit: The Simple Daily Habit 95% of Americans Miss
Fiber From Fruit: The Simple Daily Habit 95% of Americans Miss Fiber from fruit comes with vitamins, water, and antioxidants that work together. For example,...
Read more
Halloween, Food Allergies, and a Safer Way to Treat
This guide shows how to make Halloween safer for kids with food allergies using the Teal Pumpkin Project and clearly labeled 100% real fruit snack...
Read more
Ultra-Processed Snacks: What They Are and How to Spot Them
Have you ever grabbed a snack that looked healthy at first glance, only to flip it over and see a long list of ingredients you can’t...
Read more
Why Healthy Snacking Should Start in Toddlerhood (and What Most Parents Overlook)
Healthy habits start early—and they start with what you put in your cart. By offering snacks that are clean, transparent, and actually made with real...
Read more
Organic Fruit Crunchables, Now Available at Walmart Nationwide
Say goodbye to confusing labels and ultra-processed toddler snacks—That’s it. is disrupting the toddler aisle with Organic Fruit Crunchables, made with 100% real fruit and just 1–2...
Read more
Podcast Interview with our Founder & CEO, Dr. Lior Lewensztain
We are thrilled to share an exciting podcast episode featuring our founder and CEO, Dr. Lior Lewensztain! Lior recently joined host Ben Weiss for a...
Read more
13 Reasons to Celebrate 13 Years of That’s it.
As we mark 13 years of delivering simple, clean, and real fruit snacks to people everywhere, we're reflecting on the journey that got us here....
Read more
That’s it.: The No B.S. Fruit Bar
Originally posted on That’s it.: The No B.S. Fruit Bar - WTFork Authored by Stefanie Sacks, MS, CNS, CDN ...
Read more
That's it. Brings Clean Energy to College Campuses: Supporting Students with Healthy Snacks
This fall, we hit the road to help college students find better snack options by bringing our Organic Energy Bars directly to campuses across the country....
Read more
Cosplay, Competition, and That’s it. Energy Bars: Highlights from LA Comic Con 2024
LA Comic-Con 2024 was an unforgettable experience, and we had an absolute blast connecting with everyone in the Gaming Hall! From passionate gamers to comic...
Read more
TwitchCon 2024: Clean Caffeine, Real Fruit, and Big Vibes
TwitchCon 2024 was nothing short of epic, and we were right where we belonged—right in the action!
Read more
Simple Tips For an Allergy-Friendly Halloween
Halloween is around the corner, and while kids are busy choosing their costumes, parents of children with food allergies might be feeling some real...
Read more
Catch Katie Eshuys on The Produce Moms Podcast! 🍎
That’s it. President, Katie Eshuys, was recently a guest on The Produce Moms podcast! Tune in to hear her chat about our mission to...
Read more